MEDICAL AESTHETICS & WELLNESS

Today a Profit Center
Tomorrow an Annuity!

Discover how Medical Aesthetics, Anti-Aging
and Wellness profit centers can generate
immediate cash flow - while building a
significant annuity for your future

An Expanding Cash-Based Profit
Center for Your Practice

This year more than $250 Billion dollars will be spent on non-surgical aesthetic procedures, anti-aging skin rejuvenation and wellness. By the year 2010, these revenues are projected to increase to One Trillion Dollars. Whether it be entering the aesthetics and wellness fields, expanding current services, or developing and effectively marketing a medi-spa, Dr. James Polakof and his colleagues can help you take full advantage of these opportunities. For some 23 years we have successfully provided business development, management, staff training and marketing services for more than 550 medical practices - establishing a solid, impeccable track record. Now we will help you develop, implement and market aesthetic, anti-aging and wellness programs that can generate immediate cash flow and establish a growing annuity for the life of your practice.

Developing & Implementing a Strategic Plan for Success

The first step is to engage in a phone consultation with Dr. Polakof, (at no charge to your practice). Based upon input received during this consultation, Dr. Polakof will submit a proposed plan of action and quote relevant fees.

Practice Analysis & Market Research

In a culture that prizes youth and beauty, medical practices are well positioned to offer services that rejuvenate, restore and renew. However, this requires savvy, business sense, an objective analysis of internal strengths/weaknesses, and a keen understanding of the needs of the marketplace. Thus, our services include:

Market demographics/consumer interests study & analysis
Identification of profitable and compatible practice services & pricing
Analysis of staff capabilities & training requirements
Competitor research & analysis
Creation of a successful business model & strategic marketing plan
Projected revenue potential from primary & secondary markets

Equipment & Product Acquisition

Ranging from lasers and skin care products to wellness supplementation, Dr. Polakof and his knowledgeable associates can objectively assist you in acquiring equipment and products that are ideally suited to your practice needs - on a cost-effective basis.

Office Modification & Design

Oftentimes only minor office changes, reconfigurations, or additions are required to achieve objectives in successfully developing and implementing aesthetic and wellness programs. When necessary, our specialists are skilled in working within limited practice space and cost-effectively modifying your current environment.

Financing & Working Capital

Whether your practice requires an equipment lease, leasehold improvements, or working capital, our affiliate company can tailor a short or long term financing program to meet specific needs.

Education & Training

Our extensive resources enable us to arrange comprehensive equipment and product orientation for physicians, nurses and office personnel. In addition, our specialists are skilled and experienced in conducting valuable staff training which focuses upon effective communication, establishing strong patient relationships, cross-referrals and internal marketing. Additionally, we can arrange for orientation in the following areas:

Clinical laser facial rejuvenation for beginning & advanced users
Laser hair removal, leg vein therapy & Sclerotherapy
Botox, Restylane & Collagen injections
Skin biology, facials, customized treatments & product knowledge
Nutrition, fitness, stress management & supplementation education
Patient education, marketing & advanced consultation techniques

Marketing – The Engine that Drives Productivity

A strategic marketing plan from conception through implementation
Development & implementation of internal marketing programs
Design & creation of attractive patient education literature
Web site creation & promotion
Cost-Effective advertising campaigns
Award winning patient education videos & power point presentations
Educational seminars, event marketing & networking
Press coverage, including television, newspapers and magazines

The Emerging Wellness & Anti-Aging Market

As the saying goes, "An ounce of prevention is worth a pound of cure." Unfortunately, most primary care practices can only spend an average of 7 to 10 minutes with a patient. As a result, numerous studies now reveal that the American public is actively seeking direction on prevention and alternative therapies which foster good health and well-being. Therefore, the ability to offer a wellness agenda, which can be efficiently administered by staff, will enable your practice to retain patients and directly benefit from their cash expenditures for health services and products. Additionally, satisfied patients will refer relatives and friends, further expanding your cash flow.

With the first wave of Baby Boomers reaching the age of 60, interest in slowing the aging process and living longer has burgeoned. Good nutrition, exercise and stress reduction play an important role in maintaining well-being and combating the ills of aging. Furthermore, in today’s soil depleted and polluted environment, quality supplementation is also essential. In fact, Dr. Richard Cutler, former Director of the Anti-Aging Research division of the National Institute of Health has stated, "The amount of antioxidants that you maintain in your body is directly proportional to how long you will live." Thus, a viable wellness/age management education program should address nutrition, fitness, stress management and antioxidant supplements. Health Mentor Alliance (HMA) can develop and implement a profitable turn-key wellness and anti-aging program, which is comfortably and efficiently administered by your personnel without requiring physician time. This will include in-office staff education and related hand-out materials for patients.