Pioneers of Aesthetic Medicine Marketing & Management

HMA prides itself in having assembled an outstanding cadre of specialists of both in-house and free lance specialists.  At the foundation of our company’s structure is Dr. James Polakof, who is one of the original pioneers of aesthetic medicine management and marketing

Drs. James and Gloria Polakof lecture each year at the American Society of Plastic Surgeons and American Society for Aesthetic Plastic Surgery annual meetings. Click Here for Testimonials from Surgeons

 

	Dr. James Polakof President Dr. James Polakof, has consulted with more than 650 practices during the past 25 years and also specializes in the development of aesthetic and wellness programs.. As a specialist in medical marketing and management, he is nationally recognized as a leader in strategic practice development, as well as an innovator in creating successful techniques to tastefully escalate patient response and significantly increase profits. After his education at the University of San Francisco, Dr. Polakof earned Ph.D. degrees in both nutrition and marketing. Prior to his entrance into the healthcare field, he headed two advertising agencies in the San Francisco Bay Area and later became an award winning motion picture producer and director.  In addition, he won several notable awards for his production of health care video presentations, featuring such celebrities as Phyllis Diller, Gary Collins and Mary Ann Mobley.  Earlier in his career, the Wall Street Journal complimented Dr. Polakof's ability to "ethically market cosmetic surgery utilizing aesthetic patient education tools and subtle,   but effective strategies."
	Dr. Gloria Polakof Executive Vice President Dr. Gloria Polakof has 23 years of successful experience in developing and implementing a variety of patient education programs. Dr. Polakof developed HMA's highly successful computerized patient tracking program and specializes in staff training. She instructs patient counselors in the art of subtle sales techniques and prospective patient follow-up. Dr. Polakof also excels in the creation of "power point" presentations which have elevated client seminars and internal marketing capabilities to a higher level - while establishing both credibility and a favorable image for practices.
	Amanda Bailey                                                                        Account Executive                          Amanda served as a Patient Care Coordinator for a very successful Las Vegas practice.   Her responsibilities included consulting with prospective patients, booking and scheduling surgical procedures, marketing skin care products and coordinating advertising, as well as event promotion. Prior to that position, Amanda served as a consultant for Arbonne International of Dallas, Texas where she specialized in Swiss skin and body care, nutrition and weight loss.  She brings her wealth of accumulated knowledge to HMA clientele.
	Joe O'Brien Account Executive Joe preceded his productive career in marketing with a victorious season at Old Dominion University where he was a proud member of their 1975 National Championship basketball team.  He continued his winning ways as the number one sales executive for Cox Cable Television during four consecutive years and later founded a successful advertising company.  HMA clients benefit immensely from Joe’s marketing and advertising skills.
	Shannon Garcia                                                                  Account Executive As President of the Missing Link Foundation, Shannon focused upon program coordination and fund raising.  She also was successfully involved in marketing a home theater system, which provided her with an opportunity to demonstrate effective consumer bonding skills.  Additionally, as a former cosmetic surgery patient, Shannon is able to share a unique perspective with practice staff members, which involves sensitivity and partnering techniques.
	Shirley Block                                                                                      Account Executive Shirley has enjoyed a diversified career in the plastic surgery field.  She served as the West Coast Regional Manager for Radiant Life, a personalized cosmetic surgery magazine. Shirley was also a Patient Facilitator for Yourmakeovers.com where her duties involved consulting with prospective patients interested in aesthetic surgery.   Additionally, she was active in securing patient financing and trains practice counselors in the art of marketing and arranging payment plans for surgical procedures.