Services

Comprehensive Practice Analysis leading to the development of marketing and management strategies. Included are personnel evaluation, practice environment/operations recommendations and competitor shopping.

Internal Marketing Program designed to stimulate patient interest in cosmetic procedures, skin care,
anti-aging/wellness services, and generate patient referrals.

Train & Motivate Practice Personnel to support enrollment in cosmetic procedures, ancillary services and generate patient referrals.

Patient Counselor Training in the art of employing subtle and ethical techniques designed to increase procedures, services and patient referrals.

Web Site Design and productive INTERNET Marketing Programs Patient Education Seminars & Events designed to increase patient response, as well as develop physician credibility and practice image Video Presentation development, scripting, production and marketing. Advertising Campaign creation and implementation. Press coverage development and feature story creation. Networking with physicians and surgeons from other specialties. Our President, Dr. James Polakof, has consulted with more than 650 practices during the past 25 years. As a specialist in medical marketing, he is nationally recognized as a leader in the strategic development of successful techniques to tastefully escalate patient response and significantly increase profits

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Strategies

What sets Dr. James Polakof and his associates apart from other marketing consultants is their individual focus on each practice. It is the strategic development of cost effective programs tailored to your needs that produce results. For example, motivating today's "Millennium Woman" to choose your practice over another requires a special "bonding" approach. The same holds true of Baby Boomers who are motivated to avoid aging at almost any cost and seek a surgeon who is most empathetic to their cause. Therefore, we will design special marketing programs specifically tailored to the nature of your practice in order to effectively reach and encourage these consumers. Additionally, each of the advertising campaigns we create for a practice is unique and will set you favorably apart from competitors. As important, these programs are designed to be affordable and produce cost-effective results. Dr. James Polakof and Dr. Gloria Polakof also specialize in creating internal marketing programs and stimulating your staff to productively assist in building your practice. Staff members are trained to utilize advanced techniques in

bonding and partnering with patients, as well as motivating procedure enrollment. Additionally, strong focus is placed upon patient to patient referrals. In accomplishing these objectives the individuality of each staff member is taken into consideration and their personal strengths are developed to increase productivity and achieve positive results.