Services
Comprehensive Practice Analysis leading to the development of marketing and management strategies. Included are personnel evaluations, practice environment and operations recommendations, as well as competitor shopping.
Internal Marketing Programs designed to stimulate patient interest in cosmetic procedures, skin care and anti-aging/wellness services. Additionally, we design creative strategies to increase patient referrals.
Train & Motivate Practice Personnel to support interest in aesthetic procedures and ancillary services, as well as actively engage in patient referral development.
Patient Counselor Training in the art of employing subtle and ethical techniques designed to increase procedures, services and patient referrals.
Web Site Design, SEO and productive INTERNET Marketing Programs
Patient Education Seminars & Events designed to increase prospective patient response, as well as enhance physician credibility and practice image.
Video Presentation & Television Commercial development, scripting, production and marketing.
Advertising Campaign creation, media selection, negotiations, placement and coordination.
Press coverage development and feature story creation.
Networking with physicians and surgeons from other specialties to generate patient referrals.
Our President, Dr. James Polakof, has consulted with more than 650 practices
during the past 26 years. As a specialist in medical marketing, he is nationally
recognized as a leader in the strategic development of successful techniques to
tastefully escalate patient response and significantly increase profits
Strategies
What sets Dr. James Polakof and his associates apart is the individual focus on each practice. It is their strategic development of cost effective marketing programs tailored to your needs that produce results.
Today's prospective patients interested in aesthetic procedures range from the 77 million Baby Boomers who are prepared to avoid aging at any cost, through the more conservative Generation X, to the 80 million "text-happy" Millennials. These highly diversified consumers require the strategic, creative capabilities offered by Dr. Polakof and his colleagues.
We design special marketing programs specifically tailored to the nature of your practice in order to effectively reach and motivate these prospective patients. Additionally, each of the advertising campaigns we create for a practice is unique and will set you favorably apart from competitors. As important, our programs are designed to be affordable and produce cost-effective results.
Dr. James Polakof and Dr. Gloria Polakof also specialize in creating internal marketing programs and stimulating your staff to productively assist in building your practice. Staff members are trained to utilize advanced techniques in bonding and partnering with patients, as well as motivating enrollment in aesthetic procedures. Additionally, strong focus is placed upon patient to patient referrals. In accomplishing these objectives the individuality of each staff member is taken into consideration and their personal strengths are developed to increase productivity and achieve positive results.
Video
Award Winning Medical Video Presentations
Produced & Directed by Dr. James Polakof
Gloria J. Polakof, Executive Producer
Earlier in his career, Dr. James Polakof produced 10 theatrical motion pictures, seven of which he wrote and directed, including three that won major awards. As he began to devote his talents to practice marketing, Dr. Polakof wrote, produced and directed a number of award winning video presentations. These included "Looking Better through the Art of Cosmetic Surgery" featuring Phyllis Diller and "Here's Baby" featuring Gary Collins and Mary Ann Mobley.
During the past 25 years, Drs. James and Gloria Polakof have produced numerous patient education video presentations for plastic surgery practices. These programs creatively focus upon actual patients and through the expert direction of Dr. James Polakof, the credibility of surgeons who are featured is enhanced immensely. By including the offer of a complimentary DVD presentation through web sites and in advertisements, patient response often increases significantly.
Ad Campaigns and Brochure Creations
| Request a Complementary Consultation with Dr. Polakof Receive a Web Site Optimization Analysis at No Cost, or Obligation, call us today. 760-451-8585 |
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